National Park Resort in Pembrokeshire has appointed former senior executives at Microsoft and Trinity Mirror to its board, including a new chair.
Blanche Sainsbury is a former senior executive with Trinity Mirror who also worked at newspaper groups Northcliffe and Local World.
She was appointed as commercial director of Local World in November 2013 and continued to hold the same role for Trinity Mirror, following the takeover in 2015.
Sainsbury will replace Andrew Probert as chair. The former finance director of insurance giant Admiral will continue as a non-executive director.
Nick Barley's executive career has spanned 35 years and included chief executive, chief marketing officer and chief operating officer positions at Microsoft, Oracle, Hewlett Packard and Computer Associates.
He is also the founder of consulting organisation, outcomes, non-executive chairman of eCommerce specialist Netalogue and holds non-executive director positions at Coachwise and Physical Activity.
William McNamara, chief executive of Bluestone, said: "We are delighted to announce the appointment of two non-executive directors to the Bluestone board of directors.
"Both Blanche and Nick join the business with a depth of experience which we look forward to them applying to Bluestone in order to support our ongoing business development."
The new directors join an existing board comprising chief executive William McNamara, commercial and operations director Pamela McNamara, finance director Neil Evans and director of HR Debbie Rainbow.