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We started with 40% over our business plan and we are even getting numbers higher than that. We are extremely surprised by the response. Given the response, we are now looking to open more BIBA standalone kids’ store, approximately 10-12 in the next 6-12 months. I see BIBA kids category to be 100 crore business by next year, said Siddharth Bindra, managing director, BIBA.
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